SAN MARINO, CA - April 10, 2001 -- East West Bancorp, Inc. (Nasdaq: EWBC), parent company of East West Bank, one of the nation's premier community banks and a leading financial institution focused on the Chinese American and other niche markets, today announced it's partnership with one of Southern California's most widely read news publications, the Los Angeles Business Journal.
East West Bank recognizes the Los Angeles Business Journal as a valuable information source for the latest news in finance, real estate, technology, media, and investment. "East West Bank is the financial bridge between east and west. L.A. is the hub of Pacific Rim business. To serve our clients effectively, we have to know the latest developments on the L.A. business scene and we depend on the Los Angeles Business Journal for timely, insightful, and concise information," says Dominic Ng, President and CEO.
East West Bank realizes that many of its customers and business clients can also benefit from this informative trade journal. This partnership opportunity will allow East West Bank customers and business professionals to try out this effective informational tool risk free and take advantage of the lowest rate offered to the public. This is another one of the many ways East West Bank is seeking to enhance its customers' benefits and to help its customers grow.
Matt Toledo, President and Publisher of Los Angeles Business Journal, comments on this partnership, "We're proud to have partnered with East West Bank. The East West Bank customer is very business-minded, and we look forward to delivering valuable business news to this audience through a mutually beneficial relationship."
Regarding the offer, All East West Bank customers can enjoy an exclusive 10 Week Free Trial Offer from the Los Angeles Business Journal. After that, they may continue their subscription for only $69.95 a year, which is currently the lowest published rate.
About East West Bank
East West Bancorp is a publicly owned company with $2.5 billion in assets whose stock is traded on the Nasdaq National Market under the symbol "EWBC." The company's wholly-owned subsidiary, East West Bank, is the third largest commercial bank headquartered in Southern California. East West Bank serves the community with 30 branches throughout Los Angeles, Orange, San Francisco and Santa Clara counties. It is also one of the largest financial institutions in the nation focusing on the Chinese-American community.
For more information on East West Bancorp (via fax and at no cost), call 800/PRO-INFO and dial client code ``EWBC.'' If calling from outside the United States, dial 732/544-2850. The company's Web site can be reached at www.eastwestbank.com.
About Los Angeles Business Journal
Each week, the award-winning Los Angeles Business Journal examines the many ways that the Los Angeles economy ticks. Along with general economic news, demographics and lifestyle profiles, the Los Angeles Business Journal is presented in an accessible, easy to read format. A first-rate editorial and research team provides in-depth analysis of the community's ever-changing economic scene.
One of the Los Angeles Business Journal's most popular features, "The Lists," runs weekly and ranks the top businesses in any given industry. Each of these lists are then compiled into the Los Angeles Business Journal's most important resource tool - the annual Book of Lists. The Book of Lists is one of the most widely referenced sources of business information in Southern California.
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FOR FURTHER INFORMATION:
AT THE COMPANY:
Emily Wang
Director of Marketing
(626) 943-4366
Felix Yan
Manager, Marketing
(626) 943-4368